Fewer than 15% of directors, executives, managers, and employees understand the mission-critical nature of intangibles and how they create risk, cost effectiveness, productivity, service, satisfaction, engagement, revenue, profitability, and shareholder value. By becoming ii101 certified you will join the elite group of professionals who manage according to the new rules and laws of value creation in today’s Service-Based Economy.
You will learn the foundations required to understand international intangible standards including how intangible activities (knowledge activities, collaboration activities, and leverage activities) cause financial performance.
You will learn how to practically apply your new knowledge to issues you are currently facing, or could face in the future through practical e-mentoring.
Overview
The first level of certification (ii101) significantly extends the understanding of the Intangible Intelligence ToolBox that members are equipped with when they join the Institute. In ii101, you will acquire the foundations required to understand the nature, characteristics, laws, and properties of intangibles and how they impact productivity, cost effectiveness, revenue, and profitability. You will explore best practice gaps, intangible risks, intangible costs, and effectiveness from a practical perspective.
Specific Skills
You will learn how to apply the Intangible Intelligence ToolBox to your organization, or a client’s organization to make your learning experience as real and practical as possible.
You will significantly expand your understanding of the term intangibles by understanding the differences between competitive intangibles, legal intangibles, and operational intangibles.
You will explore the new concepts of intangible risks, intangible costs, and best practice gaps.
You will learn why efficiency destroys value and effectiveness enhances value and how to balance the two to maximize profitability.
You will learn why 95% of conventional cost-reduction activities are now doomed to failure and the steps you need to take to improve profitability through reducing intangible costs, intangible risks, and best practice gaps by increasing effectiveness to create artificial employment.
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